SYN QARA | Brand Style Guide

SYN QARA | Brand Style Guide

2024-02-06
Rheacampbell
Graphic & Design
Description

METAA AGENCY meticulously developed the Brand Style Guide for SYN QARA, ensuring a seamless and consistent visual identity that resonates with its audience. This guide serves as a blueprint for maintaining brand integrity across all platforms and touchpoints.

Key Elements of the Style Guide:
Logo Design

Primary Logo: A modern and sleek representation embodying the core values of SYN QARA.
Variations: Monochrome and minimalistic alternatives for versatile application.
Color Palette

A harmonious selection of colors combining bold and neutral tones, symbolizing innovation, elegance, and stability.
HEX and RGB codes provided for precise digital and print use.
Typography

Primary Font: Sophisticated and easy-to-read typography for headlines and key messaging.
Secondary Font: A complementary typeface for body text and additional content.
Imagery and Iconography

Guidelines on image style and icons that reflect the brand’s vision.
Recommendations for maintaining a professional and dynamic visual impact.
Usage Guidelines

Clear instructions on logo placement, color usage, and typography hierarchy to maintain consistency.
Do's and Don'ts to avoid misrepresentation of the brand identity.
Brand Voice and Tone

Defined as professional, approachable, and innovative to align with SYN QARA’s values.
This comprehensive style guide empowers SYN QARA to present a cohesive and impactful brand image across all mediums.