Description
METAA AGENCY proudly created the Brand Style Guide for Uplift Harvest, encapsulating the brand's mission to inspire growth and sustainability. This guide serves as a cornerstone for maintaining a unified visual and communicative identity across diverse platforms.
Highlights of the Uplift Harvest Brand Style Guide:
Logo Design
Primary Logo: A sophisticated emblem symbolizing growth, abundance, and resilience.
Secondary Logo: Simplified versions for smaller or minimalistic applications.
Color Palette
Earth-inspired hues, including shades of green, gold, and brown, reflecting nature, vitality, and prosperity.
HEX, RGB, and CMYK codes ensure accuracy in both digital and print mediums.
Typography
Primary Typeface: Modern, bold fonts for headings to express confidence and clarity.
Secondary Typeface: Clean and legible fonts for supporting text, creating a balanced aesthetic.
Graphic Elements
Subtle patterns and shapes inspired by nature, reinforcing the brand’s connection to its values.
Guidelines for incorporating these elements in marketing materials.
Imagery Guidelines
Recommendations for using vibrant and organic imagery that conveys growth, community, and sustainability.
Emphasis on authenticity and warmth in visual storytelling.
Usage Standards
Instructions on logo placement, color combinations, and maintaining brand hierarchy.
Dos and Don’ts for consistent representation.
Brand Voice and Tone
Defined as nurturing, empowering, and optimistic to align with the brand’s ethos.
This meticulously crafted style guide ensures Uplift Harvest communicates its vision effectively, reinforcing its position as a trusted and inspiring brand.