Description
Made for Altierra Prime1 | Completed on October 25, 2024
METAA AGENCY proudly developed the Brand Style Guide for Oak Tech Systems, a project under Altierra Prime1, focusing on creating a polished and professional identity. The guide ensures a cohesive visual language that highlights the brand's expertise in technology and innovation.
Core Elements of the Oak Tech Systems Style Guide:
Logo Design
Primary Logo: A clean and modern symbol inspired by the resilience and adaptability of oak, paired with sleek typography to emphasize technology.
Alternate Logo: Simplified versions for smaller applications and diverse use cases.
Color Palette
A balanced combination of rich greens and grays, symbolizing growth, stability, and technical precision.
HEX, RGB, and CMYK codes provided for accurate reproduction across all platforms.
Typography
Headline Font: A bold sans-serif typeface to represent strength and clarity.
Body Font: A complementary sans-serif font for legibility and a modern touch.
Graphic Elements
Subtle nods to nature and technology through abstract patterns and icons inspired by oak leaves and circuit designs.
Guidelines for integrating these elements into branding materials.
Imagery Guidelines
Use of high-quality, futuristic visuals showcasing technology in action.
Recommendations for maintaining a clean and professional aesthetic.
Usage Standards
Detailed instructions on logo placement, color hierarchy, and typography usage to ensure consistent application.
Dos and Don’ts to avoid deviations from the brand's identity.
Brand Voice and Tone
Defined as professional, innovative, and approachable to reflect Oak Tech Systems' commitment to excellence.
This guide equips Oak Tech Systems with the tools needed to establish a strong and unified presence, reflecting its dedication to technological advancement and reliability.